A new campaign is being launched across regional New South Wales, to combat drink driving.
The ‘Yeah… NAH” initiative targets men aged between 30 and 59 – the demographic at highest risk of driving under the influence.
“We want people to be considering other alternatives… to catch a courtesy bus, to get a lift home with a friend that has not been drinking or to stay somewhere safe.”
42 people died on country roads last year and more than half of those were middle-aged men.
The ad launches next Sunday.
(AUDIO IN PARTS)
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