The biggest agriculture field day on the north coast is bringing farmers and exhibitors together for a virtual expo.
Primex is moving 400 exhibitors, hundreds more suppliers from Casino to lounge rooms, kitchen tables and offices across Australia.
Primex owner Bruce Wright said they’ve had to modify this year’s event due to COVID-19 restrictions.
“As a result the Primex Online Business Hub – a first for any field days event – will run through May and June and can be basically described as a ‘virtual expo’ that is designed to support all our stakeholders,” Mr Wright said.
Primex, which has been successfully held at Casino since 1985, was scheduled for the end of May.
Originally postponed until September when the pandemic spread, Mr Wright said there are good reasons to change it back – and extend it.
Such as allowing farmers and other businesses to take advantage of tax incentives offered before the end of this financial year.
“This is so much more than just an offer to shop online,” he said.
“It comes at a time when all business needs a leg up and through an event that is a proven sales phenomenon. Primex generates more than $30million in sales every year.
“Farmers also need to buy now. They want to take advantage of the current federal government stimulus including the $150,000 package of 100% depreciation write-off before the EOFY.
Richmond Valley Council will be providing financial backing for the Primex Online Business Hub.
“Richmond Valley Council recognises the importance of Primex to not only Casino and the Richmond Valley, but also the Northern Rivers,” said the council’s General manager Vaughan Macdonald.
“We applaud their efforts to keep the field days ‘live’ during these challenging times – and beyond.”
Wright said the annual Primex expo at Casino was stilled planned to go ahead on September 10-12.
“Subject to the advice from government health authorities we are planning to be on the ground in September,” he said.
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