The Manning Valley has unveiled its latest weapon in the battle to attract more tourists.
It’s a campaign designed to unlock the hidden secrets of the valley, from water falls and farmlands, to rainforests and beaches.
The new promotion targets regional centres within driving distance, such as Tamworth, Newcastle and the Central Coast.
The campaign encourages potential visitors to log on to the tourism body’s website which features holiday packages, mostly aimed at 25 to 40 year olds.
