Lismore City Council has launched its new tourism branding in a bid to attract more people to the region.
Shirts, bags, pens, umbrellas and even soaps all carrying customised slogans are on sale to promote Lismore and Nimbin.
Mayor Jenny Dowel says she hopes the campaign will give the shire more pull in the tourism market.
This is the heart of the region and we want people who live here to be proud of where they live but we want to takle this bransd and use for marketing Lismore beyond our shores
“This is the heart of the region and we want people who live here to be proud of where they live but we want to take this brand and use for marketing Lismore beyond our shores.”
